Why Using Push Notifications is an Evergreen Mobile Strategy for Engagement

If you take a look at your phone now, chances are you might have a push notification or two. Depending on what it is, your interest gets piqued or you get annoyed.

Every day, your customers are going through the exact same thing!

How do we create a push notification strategy that won’t be ignored? This article has some great tips.

When it comes to push notifications, the saying “less is more” often holds true. Don’t become perceived as spam. After all, customers have multiple apps on their phones.

To get opened, push notifications need to be personalized. Let the audience choose the frequency of their notifications, and keep the topics relevant to them.

Most importantly, avoid sending obtrusive upsells.

As with all online marketing, data is king. This article provides good recommendations on marketing platforms to analyze your customers’ behavior for insights – allowing you to tailor push notifications from there.

Push notifications prod each customer to action. When used right, they can become a big push in the right direction for your business.

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