Why Custom Visual Content is a Vital Part of Your Digital Marketing Plan

When you visit a site, what catches your eye first? For most people, it’s the images they see. Low-resolution photos and poor design are a great way to put-off your visitors; definitely not what you’re going for.

Quality visuals are important, but quality alone might not be enough. Snapwire discusses the biggest issues with stock images, and exactly why custom created visual content is so essential. Let’s look at some key points.

Stock images are readily available online – sometimes completely free for use. They are often high resolution and have a multitude of themes. It’s a tempting offer, but there are a number of downsides to this.

Firstly, the term “free” may not be totally accurate as there is always the possibility of using copyrighted images by accident. This could bring hefty legal costs.

Secondly, stock images are often generic. Using said images can quickly cheapen your brand image. This is especially noticeable on social media. Boring and low-effort content just will not cut it.

This is where custom visuals come in; aside from photos, there are various formats from videos to memes and infographics. Basically, they are any kind of visual assets that are created for your own business or brand.

Having your own custom visual content is key to building up your brand and telling its brand story. A specific style, color palette, and design elements can communicate a lot to your audience without any words. Building consistency is a big part of building trust with your customers and eventually results in improved conversion rates and loyalty.

You can customize your visual content in a number of ways, but making it localized is a good start. Local content is especially useful if you are planning to center marketing activities in a specific region.

Incorporate local spots (whether they are big landmarks of just popular hangouts) into your photos or blog posts, or leverage on local events. This helps to build commonality with your audience.

It may be surprising, but custom visuals can improve your search engine rankings and website metrics too.

Engaging visual content like videos and infographics encourages visitors to linger on your webpage, increasing the likelihood that they will click and explore other parts of your site.

Even just photos on long blog posts will break up text walls and incentivize visitors to finish reading the article.

Plus, quality custom visual content can help you build backlinks; other blogs are always looking for great content to link with.

Any form of additional visual content should also be optimized with alt and descriptive tags that include keywords. This allows the search to index your pages more effectively.

Perhaps the most exciting part of custom visual content is the vast array of multimedia options you can employ. Social media is an amazing platform to release new content – you get immediate feedback.

And, with new social apps popping up all the time, you can find new niches for specific content forms. Tiktok, for example, favors short consumable videos that incorporate trendy music.

There is no reason not to start building your custom visual assets and take your brand to the next level. If you’re looking for some experienced and professional experts to help shape your visual content strategy, check out Snapwire!

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