What is Programmatic Video Advertising And How To Use It

Online videos are a ubiquitous part of entertainment and also, marketing. As such, marketers need to know to navigate video ads in order to succeed on various online platforms.

Here’s where Programmatic Video Advertising comes in. It’s a way to purchase ads via ad exchange platforms that use algorithms to select audience groups. This conveniently removes any lengthy negotiation processes, and also effectively targets the users through data analysis.

Here are types of video ads you can use in your online campaigns:

In-stream Videos

Pre-roll: These play before a chosen video starts and are about 15-30 seconds to avoid a user skipping out
Mid-roll: These ads appear while a user is watching a video
Post-roll videos: These come at the end of the selected video

Outstream Videos

These are not located within videos, but usually on article or blog pages. They can be rather disruptive if unrelated to the page content.

In-Display videos

These are YouTube ad videos that appear as thumbnails throughout YouTube and the Google Display Network. They require a click to open.

To get started with the above video ads, be sure to pick a reliable platform for your Programmatic Video Advertising activities. This Vedia article highlights some common pitfalls you might encounter; mainly you need to select a network with good reporting standards and diversified portfolio.

With a little knowledge, Programmatic Video Advertising can help you get YouTube ads in a much more efficient and automatic way. Start incorporating it into your campaigns!