To bot or not to bot: The truth about conversational marketing

Conversational marketing and automation are definitely in-vogue. Let’s think about chatbots today, these new AI tools claim to offer both and are easily implemented on any site.

Chatbots certainly have come a long way and can be handy in specific situations. Support bots, for example, can be great in responding to FAQs and reducing the workload for customer support agents.

However, marketing bots have much more complicated tasks. They actually need to successfully pitch to a human being and convince people to make a purchase. This is already challenging for an actual salesperson!

When employing chatbots in your business, make sure they solve a defined problem. If not, it could get more frustrating for your customers if a chatbot is unable to meet all their expectations.

Knowing how to manage automated and human elements on your site is key to providing your customers with a seamless experience. Read this article to gain some food for thought and see if chatbots would work for you!