The Ultimate Guide to the Creative Brief snapwire.co

Whether you’re advertising a new product, creating a business, or simply sharing information, creative content is an amazing way to engage with your audience. However, when it comes to making your vision a reality, you’ll need a clear sense of direction. Don’t waste time and resources on a disappointing project.

To get your marketing team or agency on the same page, you’ll need to come up with a creative brief – this is basically an outline of your project goals.

The most effective creative briefs are often concise, open-ended vision statements that clearly articulate brand guidelines, target audience, and brand voice.

Here are some points you’ll definitely need to cover in your brief:

• What exactly are you marketing?
• To whom are you selling it to, and what is noteworthy about them?
• Which marketing channels are you targeting?
• What final deliverables are expected?

Don’t forget about practical information such as deadlines, budgets, and compulsory elements including logos and brand names.

Be sure to check out Snapwire’s article to find additional potential ideas to include! They can even help you with generating a brief for your projects.

Whilst ensuring your creative brief has all the requisite details, remember to leave room for creative expression. Some projects might require more guidelines, and others like interactive experiences can be more freeform. Overly specific instructions will hamper the abilities of the creative team, and you could miss out on exciting results.

Finally, collaborate beyond the initial creative brief and build real connections. Working closely together with your marketing team will yield content that not only impresses you but, more importantly, your audience.

Much like creative content itself, creative briefs don’t have fixed formats or stringent rules. The key is to find the balance between making your brand voice and product benefits clear, whilst giving space for creators to work their magic.