The Best Marketing Channels for SaaS Traffic in 2020 [Data]

Want to learn from the best? This article breaks down how the top 50 SaaS companies get their traffic.

As a summary, here are the top 3 must-haves:

Organic search: Scalable driver of traffic and leads up to 77% of traffic to the biggest SaaS company websites. It takes time to build up but is worth it!

Referrals: Mentions and backlinks not only improve your brand awareness and traffic but also your website’s authority, which aids in ranking for important keywords in organic search results. It’s a symbiotic relationship.

Email: Warm emails to your existing visitors and networks have a great ROI; approach customers at all possible points in their journey and add value with automated yet customized emails. Cold email outreach is difficult and time-consuming but should not be neglected.

Don’t forget to also consider paid channels to boost the above strategies, especially when you’re just getting started with organic search and referrals.

A good mix of sustained growth through organic channels with a little help from paid marketing will bring traffic that you can scale along with your business.

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