Target Audience: What is it and Defining it in 6 Steps (2020)

Defining your target audience is the first, essential step towards success for any company or business. Neil Patel shares exactly how to find your target audience today, and stop wasting valuable marketing resources.

Basically, you want to make sure you’re spending efforts reaching people who could be interested in your product or service.

To start to understand your target better, you want to know:

Who are these individuals?
- You might get an idea from those interacting with you often on social media
What pain points do they have?
- Look at data to see what problems you can solve for them
Which communication channels do they use?
- Are they often on blogs, traditional media, or social platforms?
What is your unique selling point?
- This might make it especially useful for particular people
What is something that your audience dislikes?
- Make sure to leave a good impression!
Who else do they use?
- Keeping an eye on the close competition and their reviews will help you better understand your potential audience.

Combine these answers with demographics like age and purchasing power (just to name a couple) and you will have a much more complete picture of your target audience.

You might even want to create a persona: an imaginary character that represents your ideal customer. This could come in very useful when coming up with creative content and ads. Be sure to check out the article for an example.

Now that you understand your audience better, it’s time to put that to work and change your marketing tactics to fit! Remember to always use real data and question assumptions, it can be easy to fall into a stereotype.

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