(SEO Must Read) How to Find Old Content That Guarantees Clicks From Google

When you have had a website for over a year, it can be difficult to always create new content that tops in search engine results. It is inevitable, that content ages and generates fewer clicks.

No need to fear, it just takes a few minutes and steps to freshen up your content and get those interactions coming in once again. It’s helped us increase our organic traffic by over 800% in 2019!

First, update old content so your new audience members can enjoy some of your most valuable material

Create new chapters, sub-sections or images
Update them with newer, more relevant stats
Add stylistic edits to match your current website
Get rid of dead links and add more relevant ones
Optimize the article for a different keyword

Once updated, note that it is essential to keep the same URL, if not the page will lose all its links and have to build its SEO positioning from nothing. Also, avoid updating too frequently, no more than once every 12 months.

Next, conduct a Search Engine Performance Audit to find pages with the highest negative click scores. This step-by-step guide will show you how to do this and bring organic traffic to existing articles. The goal is to find content that is already optimized for searching but has dropped in the results pages. These can be updated, optimized further for search, brought to the top of your content feed, and redistributed on your social channels.

Don’t waste your previous efforts and great content, breathe new life into your older content and attract more visitors to your site with an easy refresh.

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