How Social Media Listening Can Improve Your Content Marketing

One of the biggest aspects of content creation is figuring out exactly what your audience desires. Fortunately, with this article from CoSchedule there’s no need for mind-reading, examining social media will tell you exactly what you need to know.

First, keywords are always essential in writing. Use a media monitoring tool to track critical terms related to your business. In addition to upcoming trends and interests in your niche, you might even find that specific phrasing is more effective – “Brand ambassadors” worked better for CoSchedule than “Brand advocates”. Such a tiny change could make all the difference.

Concerning content, you’ll need attention-grabbing titles for your articles. There are several helpful tools to help you research and curate trending topics. You can also simply head to forums with voting capabilities and take note of what articles/posts your target audience prefers. These can give you great ideas for headlines to use. Furthermore, these forums could also be potential sources of traffic once you put up your content!

Speaking of traffic, find the best spaces on social media to deliver your content. This could change depending on the topic or keyword so take note of different platforms and spread your content on the right channels.

Build communities on social platforms like LinkedIn and Facebook. Hosting in these groups gives you direct access to your target audience and allows you to deeply understand what problems they face as well as what content they enjoy. They also work as testing grounds for new material!

Don’t forget about networking with influences in your niche, after all, social media listening is not just passive. Reach out to individuals who could help to share your content, or even contribute. Twitter chats are a good way of meeting influencers.

Social media listening will not only help you create content your audience loves but also show you where you can share it to reach the right people. It’s not difficult to start, so incorporate it into your strategy today.